High quality packaging suppliers, producers, agencies and designers came together for the fourth time at the Luxury packaging awards in London on Sept 13th 2017. All entry products were evaluated by a judging panel, which is highly-respected within the packaging industry.
Nominated for even two categories (luxury shopping bag and best packaging supplier), Procos was awarded the luxury packaging bag again this year.
As a company, we are deeply grateful and proud to have received this prestigious award in 2016 and 2017. It demonstrates our passion for packaging products and confirms our demanding urge to care for the small details in our luxury packaging products.
Further info on the luxury packaging award and the awarded project:
Mon Paris is the new perfume of Yves Saint Laurent Beauté, launched in summer 2016. The perfume »Mon Paris« was created as a tribute to the strong attachment of the brand to the famous city of love. The fragrance celebrates the past and present of urban love.
L´Oréal approached Procos to produce a specific bag for Christmas for this product. Both companies have collaborated on a number of successful projects in the past. Because both firms express a deep passion for their luxury products, it is an ideal fit for both firms. L’Oreal chose to work with Procos because of proven quality skills in printing and finishing techniques in the past and because this particular project would require the highest level of attention to detail and quality.
In order to add brand value to the perfume after point of purchase, the little sleeve-bag had to match the look and feel of the product. It was essential to underline the general packaging and look of the product in its design. The colors of the perfume, a shimmering pink, solid black and luxurious gold had to be found on the carrier bag to draw a re-connection to the product.
Additionally, a glitter ribbon needed to be added to have a distinct connection as this special Christmas edition. It had to be stable enough to be used as a small carrier bag by itself, while the Mon Paris sleeve-bag should fit exactly around the perfume box. This small size is eye-catching and makes it more practical for urban usage.