The official bag of Packaging Innovations – A model of sustainable luxury
The Business Design Centre was buzzing with activity on Tuesday and Wednesday as thousands of visitors came in search of inspiration at the packaging innovations show. With so much to take in and so much valuable material to take away, the provision of a suitably luxurious and reliable carrier bag was certainly the order of the day! So it was a good job that luxury packaging manufacturer Procos had prepared an absolutely stunning carrier bag that grab everyone’s attention.
The paper used for the project was manufactured by Arjowiggins Creative Papers, who had a wide variety of premium papers on show at stand E59 (Antalis Ltd). The brand used for the show bag was « Keaykolour ». The Keaykolour range is available internationally and offers a kaleidoscope of vibrant and intense colours, diverse weights and unique embossed textures. Furthermore, up to 100% of post-consumer recycled pulp is used in its production, making it the perfect choice for both exceptional quality and sustainability.
The design team at Procos conceived a number of potential concepts for the carrier and produced a series of 3D prototypes to help the selection team make their final decision.
The rich black and white contrast of the chosen design beautifully captures the very stylish, yet subtle blind dome embossing of the London backdrop. In addition, the handles are made of luxurious waxed cotton, giving the impression of leather, which further contributes to the impressive look and finish of the bag. Procos were showcasing a wonderful selection of their previous work along with their exciting new packaging Innovation, “The Luxury Carrier Box”. The environmentally friendly, cost-effective bag and box combination pack was also a hit with visitors!
The pillars of the Packaging Innovations show are sustainability, luxury materials, design and print, and the official show bag clearly proved that all 4 elements can be combined! A stylish design and modern finish on a luxury bag that was beautifully crafted using recycled paper. This year’s official show bag was not only a necessity for safeguarding information, samples, notes and belongings, but the perfect souvenir as well. There were even a few spotted on the arms of party-goers late on Tuesday night! So perhaps you’ll see them at London fashion week next.