»Pack & Gift« – June 17th 18th, Paris, Port de Versailles
Procos unveils its latest creations
For this new edition of Pack and Gift, Procos reinforces its leadership in the high end packaging industry by presenting its latest creations made for some of the most prestigious brands in cosmetic, jewelry, fashion, wines and spirits.
True to its original mission, Procos strives to provide customized packaging solutions that make brands stand out and leave customers feeling great about their purchase. Procos will be showcasing its latest creations, designs and finishings on booth D15 at Pack & Gift in Paris.
Highlighting three exceptional products:
The shopping bag »Lancôme Absolue L’extrait« (pictured above)The brand’s idea for the production of the bag »Lancôme Absolue L’Extrait« was to communicate the essence of the »exclusive beauty product« within the secondary packaging. The main structure was chosen to combine the functional features of a shopping bag and the exclusive character of a gift box: large turn tops close the bags with edges concealed inside the gussets. This innovative pack enables Lancôme to make its high value added product stand out and establish its exclusive character all the way through the shopping bag. The material and finishing touches convey the true spirit of the brand. By choosing subtle variation in tones such as shiny/matt effect with spot UV varnish, ornamental details are heightened and the result is simply stunning.
The refined gift bag »Boucheron«To design this shopping bag within the high end image of the brand, Procos uses a naturally high quality paper with a unique embossing. This highlights the famous »double godron« pattern so long associated with Boucheron. To emphasize luxury, the logo has been embossed in gold hot foil stamping. For an extra touch of elegance, a delicate closing ribbon has been added to match the color of the handles and complete this harmonious creation.
The Champagne bag from »La Maison Piper-Heidsieck«To meet the color codes of the brand, Procos produces this bag by juxtaposing shiny spot UV varnish and gold shiny hot foil stamping on a printed shade of red that’s dear to La Maison Piper-Heidsieck. Given the multiplicity of decorated areas, tooling calibration is extremely precise. For a perfect fit of the bag designed for a bottle, the edges and bottom card are reinforced and glue dots for the ribbon handles increased. Result: A high quality realization with a unique aesthetic.