At Luxe Pack Monaco 2024, Procos stands out with its new foldable box featuring a unique closure. The SUNSHINE BOX and its lighter version, the SUNSHINE LIGHT BOX, represent a fresh wave of packaging innovation! Their colorful and elegant design will highlight brands’ products, delivering the most delightful consumer experience.
“Innovating to reinvent the packaging of tomorrow is our vision for anticipating market trends and needs.”
The New Generation of Yoga Box 2024: Elegance and Practicality in Every Detail
Created in 2020, the Yoga Box and its Yoga Light version are characterized by an eco-responsible approach based on, among other things, lightness and material economy. Both are made of cardboard: grey cardboard for the Yoga Box and lighter corrugated cardboard for the Yoga Light.
In pursuit of a mono-material packaging solution, Procos replaced the magnetic closure with a paper tab.
For its 2024 version, with its new SUNSHINE variant, Procos optimized its mono-material closure system for even smoother and easier handling, and a more elegant design. The closure system is completely invisible from the outside. It consists of a cleverly designed notch on the front wall inside the box, combined with a bevel button that fits onto it.
Finally, the 2024 SUNSHINE BOX and its light version includes a tray serving as a product holder, secured by two Tencel® ribbons.
“The challenge of our 2024 edition Sunshine Box and Sunshine Light Box was creating a ‘magnet effect’ closure without a magnet. Our teams had to devise an innovative cardboard attachment system that is effective, durable, intuitive, and sensory. We could have stuck with the previous arrangement, but we were convinced we could perfect it. That’s one of Procos’ strengths: constantly seeking improvement and pushing our quality standards further,” commented Stéphanie Havard, Chief Operating Officer at Procos.
With this additional optimization of the SUNSHINE BOX and SUNSHINE LIGHT BOX, Procos highlights both its expertise and its mindset: a commitment to eco-friendly innovation, aligned with market trends.
